Bleisure: The Hottest New Tourism Trend

Danielle Gibson • March 24, 2025

Bleisure: The Hottest New Tourism Trend

      In today’s fast-paced world, business travel no longer means a strict itinerary of meetings, conferences, and networking events. Enter "bleisure" travel—a blend of business and leisure—where professionals turn work trips into opportunities to explore, unwind, and experience new destinations.


The concept of mixing business with pleasure is nothing new, but its popularity has surged in recent years. A growing number of professionals are extending their business trips to include personal time, taking advantage of company-funded travel to explore new places without additional airfare expenses. According to recent studies, nearly 60% of business travelers now add leisure elements to their work trips—whether by arriving early, staying later, or squeezing in sightseeing between meetings.

With the lines between work and play increasingly blurred, destinations and hospitality providers are adapting to meet the needs of bleisure travelers.


Here’s what they’re looking for:

1. Seamless Workspaces

Reliable Wi-Fi, co-working spaces, and business-friendly accommodations are essential for today’s bleisure travelers. Hotels with comfortable work areas, business centers, and meeting rooms make it easier to balance work responsibilities while enjoying a destination. In Decatur, we recommend any of our great hotel partners: the Riverfront DoubleTree by Hilton, the Courtyard Marriott, or the brand-new Hampton Inn, set to open in April 2025.


2. Local Hot Spots

Travelers love discovering local hot spots because they offer an authentic, immersive experience beyond typical tourist attractions. Whether it’s a cozy café known for the best cold brews, a hidden hiking trail with breathtaking views, or a live music venue where locals gather, these gems provide a true taste of a destination’s culture, flavor, and personality.

We recommend trying The Mallard, Highpoint Market, and XEO Brewery for great local coffee. For nightlife, check out Josie’s, 609 Social Market, or The Little Cigar Shoppe. For a unique experience, visit the iconic Princess Theatre’s Listening Lounge or the Wheeler National Wildlife Refuge.


3. Cultural & Recreational Experiences

Bleisure travelers seek authentic experiences, from exploring historical landmarks and museums to engaging in local food tours. Cities that offer unique cultural attractions and outdoor adventures tend to be more appealing to those looking to mix work with personal enrichment.

Decatur, Alabama, is home to the Cook Museum of Natural Science, which was voted #1 in USA Today's Best New Museum 2021—a must-see attraction.


4. Wellness & Relaxation Options

The stress of work travel can take a toll, so bleisure travelers often seek hotels with spa services, fitness centers, and wellness programs. Whether it’s a sunrise yoga session or a post-meeting massage, self-care is a key element of the bleisure experience.

For relaxation in Decatur, Shine Salon in Downtown Decatur is a 10/10 experience. One of the best scalp massages you will ever receive!


5. Family-Friendly Amenities

As remote work becomes more common, many professionals bring their families along on work trips. Destinations that offer family-friendly attractions, kid-friendly hotels, and activities for all ages are highly appealing.

For summer trips, bring the kids and experience Point Mallard Water Park, one of America’s first water parks. Or take a stroll through the Carnegie Visual Arts Center for a cultural escape.


For tourism boards, hoteliers, and local businesses, the rise of bleisure travel presents a prime opportunity. Offering packages that combine work-friendly accommodations with sightseeing options, promoting weekend getaways for business travelers, and partnering with companies to highlight extended-stay perks can all help attract this growing market.

Bleisure travel is reshaping the tourism landscape, blending productivity with relaxation in a way that benefits both travelers and destinations. As more professionals embrace this hybrid approach, destinations catering to bleisure travelers will continue to thrive.


Whether it’s a corporate retreat in a scenic location or a conference near a bucket-list attraction, the future of business travel is all about balance. So, next time you book a work trip, why not extend your stay and make the most of the journey?

By Emma Martin October 10, 2025
Looking to make spooky memories this fall? Check out all the ways to celebrate the season throughout Decatur-Morgan County!
By Emma Martin October 3, 2025
Big news for country music fans: Rock the South, one of the South’s most beloved music festivals, is making a major move. Beginning in 2026 , the three-day summer tradition will take place at its brand-new, permanent home— The Fields at Decatur —from June 11–13, 2026 . For more than 14 years, Rock the South has grown into a can’t-miss event, drawing fans from across the region to celebrate music, community, and Southern culture. Now, with its move to Decatur (just south of Huntsville and an hour from Birmingham), the festival is stepping into a bold new chapter. This relocation marks the first time Peachtree Entertainment—the team behind Rock the South—will fully own its festival grounds. That means long-term investments to enhance comfort, convenience, and fan experiences for years to come. The new site promises: 150+ acres of usable space for easy flow and bigger crowds. Expanded campgrounds with engineered drainage, designed to keep the fun going rain or shine. More shade and cooling zones to beat the Alabama heat. A reimagined VIP area plus new fan hangout spaces. A second stage presented by Raised Rowdy , doubling the music and energy. Nathan Baugh, CEO of Peachtree Entertainment, summed it up: “Rock the South has always been about more than music; it’s about tradition, community, and celebrating the South at its best. The Fields at Decatur gives us the space to do it right—and to make even bigger moments than ever before.” 
By Emma Martin September 19, 2025
Ninety-nine of the nation’s top high school anglers gathered in Decatur!
By Emma Martin August 26, 2025
Counting down to the #1 spot, here’s what you don’t want to miss this month:
By Emma Martin August 8, 2025
Decatur is about to trade its quiet hum for the roar of engines as the Driven To Give Auto & Bike Show takes over the brand-new Morgan County/Decatur Farmers Market on Saturday, September 27, from 3:00–7:00 PM. Hosted by the Rotary Club of Decatur Daybreak in partnership with The Decatur-Morgan County Farmers Market and presented by Lynn Layton Chevrolet, this high-octane gathering isn’t just for car and bike lovers — it’s for anyone who enjoys live music, good food, and giving back to the community.
By Joshua Bachuss July 18, 2025
No matter what type of food sounds good to you, Decatur has good restaurants that fall under every single category! Here is a guide to the most popular menu items at the best restaurants in Decatur!
By Joshua Bachuss July 7, 2025
The Princess Theatre has two live productions coming up in the month of July that you do not want to miss!
By Joshua Bachuss June 27, 2025
You've heard of Third Friday, but have you heard of this brand-new downtown Decatur social gathering? Here's a list of the things that Second on 2nd offers!
By Emma Martin June 9, 2025
Decatur, Alabama, is gearing up for a vibrant and meaningful Juneteenth celebration this year, honoring the emancipation of enslaved African Americans and recognizing the enduring struggle for equality. This important holiday, Juneteenth, commemorates the emancipation of enslaved African Americans in Texas on June 19, 1865, when Union troops arrived in Galveston, Texas, and announced the end of slavery. This was nearly two years after the Emancipation Proclamation was issued. Black Texans began celebrating the day in 1866, and it has evolved into a widely observed holiday. The Juneteenth holiday is a day for reflection, education, and community celebration. Want to celebrate Juneteenth? Morgan County has a weekend packed with events that celebrate Black history, culture, and achievement! Check out these events... Saturday, June 14th: A Day of Unity and Celebration Morgan County NAACP Juneteenth Parade From Downtown Decatur to A.C. Banks Park 9 AM - 2 PM Kick off the Juneteenth festivities with the annual Morgan County NAACP Parade! This celebratory procession will wind its way from downtown Decatur, culminating at A.C. Banks Park. Join us as we march in unity, showcasing community spirit, honoring our heritage, and looking towards a future of continued progress. Bring your chairs, find a good spot, and cheer on the participants!
By Emma Martin May 14, 2025
Your Guide to an Epic Memorial Day Weekend: 10 Things to Do in Decatur, Alabama!
More Posts